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The four-day Vietnam Festival, one of the country's biggest programmes to promote trade and tourism in Japan, had attracted 140,000 visitors.
The event, concluding on May 5, treated Japanese visitors to cultural activities imbued with traditional Vietnamese identities.
A photo exhibition brought them to beautiful spots and traditional festivals in every corner of the country, such as the Huong Pagoda pilgrimage festival in northern Ha Tay Province, the Do Son Buffalo-fighting Festival in northern Hai Phong City, and the Gong Festival of ethnic minority groups in the Central Highlands.
Vietnamese gastronomy, fashion and fine arts products also attracted the Japanese.
Nguyen Duong Binh, Vietnam Airlines Representative to Japan, one of the festival's co-organisers, said his airline conducted a programme to promote the Vietnam Airlines trademark during the festival and will organise similar ones in big Japanese cities to which it flies directly, such as Tokyo, Nagoya and Fukuoka.
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