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The Vietnam National Administration for Tourism (VNAT) plans to hold four roadshows overseas and attend 11 international travel fairs this year to promote Vietnam's tourism.
According to VNAT's tourism promotion department, the roadshows will be held in Moscow in May, Washington in mid-July during the Vietnam Culture Week, in Singapore and Malaysia in August, and in India in September on the occasion of the launch of Vietnam-India direct flights.
Officials from the department say they will focus on key source markets like the U.S., Russia and Germany. Last year, 272,000 Americans visited Vietnam, and American visitors ranked second in international visitors to the country.
Apart from the roadshows, the department will attend 11 international travel fairs in Germany, China, Spain, Thailand, Korea, Japan, France, England, Switzerland and Malaysia. It will also organize more familiarization trips to Vietnam and invite more filmmaking groups to make films about Vietnam's tourism. Eleven farm trips will be organized this year. The department is working with international media agencies to promote tourism in Vietnam.
In the first two months, 585,000 international visitors came to Vietnam, up 12.4% year-on-year. Most tourists came from China (57,600), the U.S. (33,000), South Korea (26,300), Japan (23,900) and Taiwan (23,600).
The tourism industry hopes to attract 3.2 million international visitors this year, with 1.8 million coming through Ho Chi Minh City. Revenue is targeted at VND30 trillion.
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